PeopleNet Reveals New Key Business Lines; Names Head of Largest Business Line

Long-time PeopleNet Leader Mark Kessler to Lead Trucking

MINNEAPOLIS, January 14, 2015— PeopleNet® (, a Trimble® company and leading provider of fleet mobility technology, announced today the implementation of four newly developed business lines to better serve its customers unique needs. They are Trucking, Energy Services, Video Intelligence and Channels/OEMs.

The largest PeopleNet division is Trucking, which will be served by its new General Manager Mark Kessler. In this role, Kessler and his team will continue delivering excellent customer service to PeopleNet’s nearly 2,500 fleets. In addition, this division will focus its efforts on innovating new products and services to help fleets deliver more KPI’s and analytics in order to give fleets a competitive advantage in the marketplace.

“At PeopleNet, our efforts to create transformative technology solutions that cultivate more efficient fleets and ultimately lead to safer roads for drivers will continue to grow. We see great opportunities in the current marketplace, with adoption of mobile technology at record pace,” said Mark Kessler, General Manager of PeopleNet’s Trucking Division. “I’m looking forward to closely collaborating with the leaders of PeopleNet’s Energy Services, OEM, and Video divisions, as well as other Trimble leaders dedicated to transportation and logistics. We’ve worked together in the trucking industry for nearly 15 years, and we recognize that each division is critical to achieving overall success and ultimately transforming the transportation industry.”
Kessler is a transportation and logistics professional with 20 years of experience in sales, mergers and acquisition, strategic development, operations, customer service, product development, media and marketing. Kessler joined PeopleNet in 2000 in charge of sales and business development. With his leadership, PeopleNet’s customer roster has grown ten-fold to nearly 2,500 fleets that have implemented the company’s fleet mobility solution; including 40 of the top 100 fleets in North America. After selling a company that he started in college and prior to joining PeopleNet, Kessler was an executive at Randall-Reilly Media, overseeing many of its transportation media products. He co-founded Trucking Co. Magazine (now Commercial Carrier Journal) and also co-founded the Overdrive Truck Stop and Travel Guide; Partners in Business,, and Truckload Carrier Association’s Commercial Carrier University.
An active member of the industry, Kessler has served on the Board of Directors for the Truckload Carriers Association, the advisory board for the National Private Truck Council and several committees for the American Trucking Association. Kessler has a Master’s degree in finance and business from Auburn University, Auburn, AL, where he also received his undergraduate degree in International Business. Kessler and his wife Stacey, and children Aly Grace, Kate Elise, and Marcus Jr. live in Atlanta, Ga.
Other divisional GMs will be named in the near future.

“In the nearly 15 years that Mark has been with PeopleNet, he has made significant contributions to our organization. He’s a great leader who will be an excellent General Manager of the Trucking division. We’re excited about the organizational changes we’ve made at PeopleNet. They will help our team members to be tightly aligned within key areas for our clients so they can further provide top-quality products and services specific to industry needs,” said Brian McLaughlin, President of PeopleNet. “The team at PeopleNet we have in place is second-to-none in the industry. I know that their skills and talents will help us continue to be a leader in fleet mobility technology in North America.”

About PeopleNet
PeopleNet provides fleet mobility technology for North America’s land transportation industry that enables greater levels of safety, compliance, cost reduction and customer service. The company’s fleet mobility system combines network communications, mobility and analytics to create the next-generation standard in technology-driven fleet performance and decision-making management. Its products are used by more than 2,000 truckload, LTL, private, and energy services fleets in the United States and Canada, including several Fortune 500 companies. The company aggressively develops new products that continue to improve fleet management. Industry recognition of the company’s leadership includes: Frost & Sullivan New Product Innovation Award, Inbound Logistics Top 100 Award; Food Logistics’ 100 Top Technology Solutions and Service Providers; Frost & Sullivan Market Engineering Award; and M2M Value Chain Award. PeopleNet is a Trimble (NASDAQ: TRMB) Company and part of its international Transportation and Logistics Division. PeopleNet was named as a key factor in Trimble’s top ranking by ABI Research’s 2013 Commercial Fleet Telematics Competitive Assessment. For more information about PeopleNet and its products, call (888) 346-3486, or visit

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