PeopleNet CEO McLaughlin Named to Trucker Buddy Board


MINNEAPOLIS, April 26, 2013 – PeopleNet®, the only provider of innovative open technology to the transportation industry that reduces cost per mile by integrating information across the entire organization, today announced that CEO Brian McLaughlin has joined the Board of Directors of Trucker Buddy International.

Since 2001, Brian has been leading marketing, product development, communications and sales programs that have contributed to the company’s exceptional growth. He serves as the Chairman of the PeopleNet Product Advisory Council, a group of 25 leading fleets.

A frequent speaker at transportation and wireless industry events and conferences, McLaughlin also serves as vice chairman of the American Trucking Associations’ Task Force for Onboard Recorders.

Trucker Buddy International helps educate schoolchildren and introduces educators to the trucking industry. The program mentors schoolchildren via a pen pal relationship between professional truck drivers and children in grades K-8 under teacher supervision. The exchange is designed as a fun format for enhancing student skills in reading, writing, geography, mathematics, social studies, and history.

About PeopleNet
PeopleNet is exclusively focused on providing innovative Internet-based and integrated onboard computing and mobile communications systems to improve North America’s trucking industry’s fleet management. Its products are used by nearly 1,500 truckload, LTL, private, and service fleets in the United States and Canada, including several Fortune 500 companies. Reputed for its customer-driven technological innovation, unparalleled flexibility, and proactive customer care, PeopleNet was the first major technology provider to offer Internet-based communications to the transportation industry 15 years ago. Since then, the company has aggressively developed new products that continue to improve fleet management. Industry recognition of the company’s leadership includes: Frost & Sullivan New Product Innovation Award, Inbound Logistics Top 100 Award; Food Logistics’100 Top Technology Solutions and Service Providers; Frost & Sullivan Market Engineering Award; Minnesota High Tech Association Tekne Awards; and M2M Value Chain Award. PeopleNet is part of Trimble’s® (NASDAQ: TRMB) international Transportation and Logistics division. For more information about PeopleNet and its products, call (888) 346-3486, or visit

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