PeopleNet Announces New Analysis of Issues Fueling Trucking Industry’s Debate over BYOD vs. COPE Device Ownership

MINNEAPOLIS, June 12, 2013—PeopleNet (, the leading provider of fleet mobility solutions that reduce cost per mile, improve safety/compliance and enable profitable fleet growth, today announced the availability of a new in-depth analysis of the issues surrounding the trucking industry’s debate over fleet mobility options with specific focus on BYOD (Bring Your Own Device) vs. COPE (Company-owned Personally Enabled) communication device ownership. The paper combines the company’s industry association leadership with its extensive committee participation in government and legislative issues surrounding safety, regulatory and technology issues. PeopleNet’s executive team continues to help drive industry-related policies and direction by sharing its industry expertise through committee and board positions in the American Trucking Association, National Private Truck Council (NPTC), Truckload Carriers Association, as well as committee involvement in regulatory committees. The company has more Certified Trucking Professionals (CTPs) than any other NPTC member.

“This is a red-hot topic being driven by the onslaught of smart communication devices, and it can be quite confusing,” said PeopleNet President Brian McLaughlin. “In addition to drowning in information about fleet-management solutions and struggling with selecting an ownership model that fits their current needs, fleets must consider how the model will support their growth. From this comprehensive analysis from both driver and management perspectives, we developed thought-leading insights will help fleets intelligently assess the technology landscape.”

Following the history, evolution and general description of BYOD and COPE ownership, the document chronicles the impact of both models on fleet operations, network and data security, support, productivity, safety, costs and more. It addresses two key questions: Should drivers be allowed to connect their personally owned devices to the company network? Should drivers be allowed to use company-owned devices for personal as well as business use? Links to articles on the subject are also included. Download this analytical paper.

About PeopleNet
PeopleNet is exclusively focused on providing innovative Internet-based and integrated onboard computing and mobile communications systems to improve North America’s trucking industry’s fleet management. Its products are used by more than 1,500 truckload, LTL, private, and service fleets in the United States and Canada, including several Fortune 500 companies. Reputed for its customer-driven technological innovation, unparalleled flexibility, and proactive customer care, PeopleNet was the first major technology provider to offer Internet-based communications to the transportation industry 15 years ago. Since then, the company has aggressively developed new products that continue to improve fleet management. Industry recognition of the company’s leadership includes: Frost & Sullivan New Product Innovation Award, Inbound Logistics Top 100 Award; Food Logistics’100 Top Technology Solutions and Service Providers; Frost & Sullivan Market Engineering Award; M2M Value Chain Award; and Minnesota High Tech Association Tekne Award. PeopleNet is part of Trimble’s® (NASDAQ: TRMB) international Transportation and Logistics division and a key factor in Trimble’s top ranking by ABI Research’s 2013 Commercial Fleet Telematics Competitive Assessment. For more information about PeopleNet and its products, call (888) 346-3486, or visit

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