PeopleNet Leadership

Executive Team

Brian McLaughlin, PeopleNet

Brian McLaughlin

President

McLaughlin joined PeopleNet in 2001, where he began as the Director of Marketing & Product, working his way up to COO, and became President in 2011, where he currently leads the PeopleNet business across North America. In his roles, he has helped to shape industry policy as it pertains to Electronic Logging Devices and other safety initiatives.

He serves the industry in many capacities including key roles within The American Trucking Association Technology and Maintenance Council, The National Private Truck Council, and is also a Board Member of Trucker Buddy International.

Mark Botticelli Headshot - PeopleNet Leadership

Mark Botticelli

Executive Vice President - Technology

Botticelli is a technology executive with over 25 years of experience providing technology innovation, strategic leadership, and superior product delivery. Experienced in implementing software engineering best practices and processes, he has a proven track record of enhancing the productivity and predictability of software development, as well as overseeing the delivery of quality products on-time and on-budget. He is responsible for PeopleNet’s North American technology strategy and product delivery across wireless, software, hardware, infrastructure and quality assurance.

Prior to joining PeopleNet, Botticelli was leading the development of several mobile worker-centric, vehicle-centric solutions within Mobile Resource Management and Environmental Solutions businesses, including being responsible for offshore development centers for Trimble across multiple offices.

Rick Ochsendorf, PeopleNet

Rick Ochsendorf

Executive Vice President - Customer

Ochsendorf is a transportation industry veteran with over 25 years of experience in growing organizations through creativity, accountability, cost control, productivity and team building, having previously held numerous positions at Q Carriers, Berger Transfer, and Storage Allied Van Lines. He is currently responsible for operations and product management across multiple platforms, including product strategy, positioning and marketing, and formed our Professional Services department in 2004 upon seeing a need for our customers to assess their business processes.

Jim Rodi, PeopleNet

Jim Rodi

Executive Vice President/Group General Manager, Transportation

Joining PeopleNet in 2014, Rodi came to PeopleNet with 20 years of experience in the transportation and fleet management industry. Previously he held various leadership roles in his 11 years at Qualcomm/OmniTRACS, where he led the sales and customer service teams to record growth during his time there, and most recently, he was at Rand McNally, where he led their newly formed Mobile Communications group, establishing them as an important player in the industry and grew over 400% in his 3-year tenure.

Rodi also serves on the American Trucking Association’s committees for Image and Policy, and Technology and Engineering Policy.

Bill Wright, PeopleNet

Bill Wright

President, PeopleNet Canada

As a founding member of PeopleNet Canada, Wright joined the company as a Regional Sales Manager in 2000, moving up to National Sales Manager in 2006, and in 2016 became President of PeopleNet Canada, leading all Canadian Sales & Operations. Having previously held roles at Shaw and Mobile Computing Corporation serving markets around Oil & Gas, Field Services, and Waste Management, he has amassed over 22 years of experience in the transportation industry.

Wright also serves as a Member of the Ontario Trucking Association and Private Motor Truck Council, and is an Elite Member of the Canadian Trucking Alliance.

Angela Shue, PeopleNet

Angela Shue

Senior Vice President/General Manager, Final Mile

Shue’s 25 years of experience in the transportation industry have involved working on growing sales and customer service within organizations, with emphasis on the specialized needs of private and foodservice fleets. Joining PeopleNet in 2015, she is responsible for directing operations and providing strategic direction to advance the PowerVue/Final Mile platform. She previously held executive roles at Cadec Global, Xata, Tripmaster, and Transportation Management Systems.

Shue is active within industry associations, and has served on the on the Board of Governors for the National Private Truck Council (NPTC) and conference planning committees for both NPTC and the International Foodservice Distributors Association (IFDA).

Bryan Coyne, PeopleNet

Bryan Coyne

Senior Vice President/General Manager, Truck

With over 20 years of experience in the transportation industry including holding the designation of Certified Transportation Specialist (CTP), Coyne has built his career on an excellence in sales and account management. Joining PeopleNet in 2002 as its first National Account Manager and working directly with National Fleets for over 8 years, Coyne was promoted to Director of National Accounts, then Vice President of National Account Sales & Management two years later, before becoming the Senior Vice President/General Manager of PeopleNet’s Truck Group in Late 2016. Prior to PeopleNet, he was an Associate Publisher at Commercial Carrier Journal (CCJ), a transportation industry publication catering to the business of freight transport.

Garland Jackson, PeopleNet

Garland Jackson

General Manager, OEM/Channels

Jackson is a transportation technology professional with over 35 years of senior management experience in sales, operations, customer service, product and business development, and marketing. Before joining PeopleNet in 2000, he was with United Parcel Service for 20 years, where he played an instrumental role in the launch and deployment of UPS’s first wireless communication service initiative, On Call Air, and in the research development project for UPS’s subsidiary, World Wide Logistics. Jackson previously held positions with Eaton Corporation’s Transportation Information Services and Descartes Systems Group of Canada as an application consultant.

He currently serves on the National Private Truck Council (NPTC) Board of Governors.

Brian Traub, PeopleNet

Brian Traub

Senior Vice President/General Manager, Trimble Oil & Gas Services

Joining the PeopleNet family in 2012 as a member of GEOTrac, Traub was promoted to Vice President of North American Sales for Trimble Oil & Gas in 2015, and in 2016 became the General Manager for the division, where he leads all Trimble Oil & Gas Sales & Operations initiatives. He has over 20 years of experience in the Energy Industry, having also worked as a Geologist managing drilling in North America and Europe, and ran his own technology-based oilfield service company prior to joining the GEOTrac team in 2007.

Ari Aristedes, PeopleNet

Ari Aristedes

Divisional Vice President, Finance

Aristides joined PeopleNet in 2015 as Vice President of Finance with over 25 years managing financial divisions for major corporations. Prior to PeopleNet, Aristides was the Chief Financial and Administrative Officer for SAFE Boats International where he played a key role in developing and executing in new markets including South America and Asia Pacific. Aristides is a high-impact, transformational leader with success leading global organizations, profitably growing businesses, increasing enterprise value, and driving operational excellence.

Jaime Nielsen, PeopleNet

Jaime Nielsen

Divisional Vice President, Talent

Nielsen is a human resources executive with more than 15 years of experience creating and building strong, trusting partnerships with business leaders to acquire, develop and retain talent, motivate employee engagement, promote strong cultures, and drive organizational effectiveness.  Prior to joining PeopleNet in August 2016, Nielsen was leading the Human Resources team for EVINE Live, a publicly-traded, digital retailer that delivers entertainment shopping to millions of homes.

Thomas Fansler, PeopleNet

Thomas Fansler

President, Trimble Transportation Analytics

Fansler drives the success of Trimble Transportation Analytics (Vusion) with a proven track record in sales, marketing and product development for startups and corporate enterprises. His leadership in creative and strategic thinking, operations management, process improvement and risk management has been instrumental in fueling performance, both for TTA and its customers. Prior to Vusion, Fansler was cofounder and managing partner at Inter-Tax, Inc., building it into the largest North American fuel tax provider. After selling the company in 2007, he led its integration into Comdata, a leading financial services provider to the transportation industry.

Mark Kessler, PeopleNet

Mark Kessler

Chief Strategy Officer, Trimble Transportation Mobility

Kessler is a transportation and logistics professional with over 20 years of experience. After selling a company that he started in college, he joined Randall-Reilly Publishing as an executive overseeing many of their transportation media products. He then co-founded Trucking Co. Magazine (now CCJ), the Overdrive Truck Stop and Travel Guide; Partners in Business, and TCA’s Commercial Carrier University.

Kessler joined PeopleNet in 2000 in charge of sales and business development. He currently serves on the National Private Truck Council’s Advisory Board, Truckload Carriers Association’s Board of Directors, American Trucking Association’s Technology and Engineering Policy Committee, American Trucking Association’s Environmental and Engineering Policy Committee, and TCA’s Membership and Legislative Committees.